Company

It all began with a dream. The dream of presenting to the world a new image of Africa. The image of a self-aware up-and-coming continent.

This is how the Afro concept was born – substantiated by the idea of offering African tea and coffee as independent high quality branded products and inspired by the colours and designs of the townships. The first Afro Café was opened in 2004 in Cape Town.

In 2007, the Afro Café in Salzburg followed – the first of its kind outside of Africa. Afro Coffee products can now be found in selected gastronomy establishments too. And the future? Like the Afro world itself, the future is bright, colourful and full of visions. It’s well worth keeping your eyes open to our logo with its red and yellow rays of sunshine and the characteristic Afro Man symbol. After all, you never know where you will see Afro Coffee next!