It all began with a dream.
The dream of presenting a new image of Africa to the world.
The image of a self-aware up-and-coming continent.
This is how the AFRO concept came to life – substantiated by the idea offering African tea and coffee as an independent high quality branded product, inspired by the colours and designs of the township.
It leads back to the roots. The cradle of humanity. The origin of the coffee that lies in the highlands of Ethiopia. In the South African province of Western Cape and the natural range of rooibos, which is used for many teas. And it leads to the future, as a symbol of a new way of dealing with the black continent and as proof that an African idea can establish itself on the market.